Local brands. That’s what I love lately.
I’m starting to give fully attention on local’s fashion/project/work, they seems quiet a charmer for an up-and-coming talent. A block of heaven,in one of city’s shopping mall;Grand Indonesia,called the Level One Project. The block of 22 stores features 28 hip, home-grown brands in everything from fashion to furniture.
One of the young talented brand is TikShirt, an abbreviation for batik T-shirt. Designed and produced by Iwet Ramadhan, a radio host at Hard Rock FM Jakarta, TikShirt has set its sights on building a sense of nationalism among the younger generation. Iwet said Tikshirt’s traditional minimalist designs aimed to popularize batik patterns by using them on simple T-shirts for easy wear (the Jakarta Globe).
“It is more about the education than the fashion,” he said.
Anyway, me and my friends went to TikShirt event last Friday on Oct 22,2010. They were having a cocktail party to launch their new product, and there was also a music performance by TheExtraLarge Band and the making of Batik itself.
We had fun, especially during the making of Batik session :)
All the very best for the young edgy talented local designers. Bisou!